Specifier Review

Hobs to showcase Augmented Reality at Coronation Festival at Buckingham Palace

Hobs Reprographics will demonstrate its 3D printing and brand new Augmented Reality services, which are in demand from the AEC sector, at the Coronation Festival at Buckingham Palace, from 11th – 14th July 2013.   This unique and prestigious event is for holders of Royal Warrants, to celebrate the 60th anniversary of The Queen’s Coronation.


The Coronation Festival will celebrate innovation, excellence and industry, showcasing the range of more than 200 fine brands, including Hobs which was awarded its Royal Warrant in 2003.

The Coronation Festival will be split into four specific showcase areas and Hobs will be appearing in the Design and Technology section, which will celebrate the best in cutting edge technology and design.

Augmented reality is the next big technology that allows you to see your completed project in reality, to scale and far more realistically than 3D images of traditional design software. AR (augmented reality) refers to the process of laying computer-generated rendered images, animations, text and even sound onto real-world images in realtime.

Vision-based AR uses a device’s camera, such as a tablet or smart phones as a lens through which you can experience an augmented world. This technology is particularly beneficial to the AEC sector, as clients can promote a realistic finished construction project or development by projecting onto a table at a presentation.

Hobs is currently working on a project showing the construction of a building within a time line, each level building up with even a moving crane on site. This then progresses to the final finished building within its real location with moving cars and lighting.

It’s possible to take it even one step further and touch onto a room and be able to enter it, so clients can actually step inside their own model.

Commenting on the Coronation Festival, Kieran O’Brien, CEO for Hobs Reprographics, says, ‘We are delighted to be taking part in this fantastic event, at a time when it is more important than ever to celebrate UK business.  The event will give us a great opportunity to showcase our latest services, using examples from recent architectural projects including the Thames Tideway Tunnel and we are planning some really exciting things for our stand, which will show that printing is about far more than ink on paper.’

60,000 visitors are expected to visit Buckingham Palace for the Coronation Festival, which will open its doors to members of the public from Friday, 12th July – Sunday 14th July 2013 from 9.30am – 4.00pm, and then again for the evening and Gala on the Friday and Saturday from 5.30pm – 9.30pm. For further information on the Festival and to book tickets, go to www.coronationfestival.com