The Anatomy of the Perfect CG Visual Tool

STOP PRESS:   ‘The MCC and master planners Populous announce Lords Cricket Ground site redevelopment’;   ‘Rydon Construction & HTA Architects win planning for Queen Elizabeth Hospital’;  ‘Quintain Estates announce next phase of Wembley City.’

These press announcements and many more, used CGI’s (computer generated imagery) to communicate a vision.  (our images in fact!)   Architects, developers and marketing teams have been using us for over 15 years, to sell off plan, inspire commentary or explain a change to the public realm.

CGI

They recognise the benefits of CGI to promote their developments even before the first stone is laid.  Planning officers rely on accurate visual representation in the form of Verified Photomontages during the Planning Process.  Architects or developers can communicate their vision effectively to their clients.

CG images change how people think, feel and respond.  So understanding our clients expectations and brief is paramount.  It ensures we deliver visual tools that are successful.  These help our clients raise funding, secure planning permission, win competitions or bids, market projects and generate press coverage.

They also help everyone involved in a project to understand what is being planned.  Working together with developers and architects allows us to be part of their integrated design process, using CGI to explore design possibilities.

CGI

We prefer to model in detail, giving accuracy, photorealism and clarity to the final image.  It also means we can animate CGI’s, extending their usability.  And merge new buildings into photos or video of an actual site to showcase how the development will fit into its surroundings.  Animations and flythrough are increasingly cinematic in their delivery.  They make for exciting viewing, as well as evoking a sense of atmosphere and lifestyle.  Realistic CG images and animations inspire purchasers to invest in a development off plan, before it is built.

CGI

CGI

One of the UK’s leading architectural visualisation agencies, Munrostudios deliver CGI, Animations, Verified Photomontage & Visual Impact Assessment for Planning, ZTVI, 3D flythrough and 3D interactive maps.

We built our company through client recommendation and work with:  Populous, Atkins Global, PRP Architects, Rolfe Judd, Wates, Rydon Construction, HTA Architects, Quintain, Benoy, UBS, Dexter Moren, London 2012 Bid Book, The Palace of Westminster and many more!

www.munrostudios.com

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Kirsty Hammond

SpecifierReview.com - The Building Products News Resource for Specifiers

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