Hotels across the UK have some great environmental and social initiatives in place, but how do they tell their customers about them? Many sustainability and green messages fall by the wayside – lost in the standard paperwork of the hotel experience – menus, do not disturb signs and in-house print.
What better way to improve customer experience and communicate the green message than by installing living walls? Green Walls offer a bold design method to differentiate your property from your competitors. Both interior and exterior applications of Living Walls improve acoustics, air quality, biodiversity and the urban heat island effect – all packed with a punch of beautiful green aesthetics to inspire any customer to think GREEN. The additional and proven benefits of incorporating living walls to reduce stress and enhance relaxation will ensure that guests enjoy their hotel experience that bit more.
The wow factor of a living wall would also be a great starting point for customer engagement. We can monitor water use, explain why plant species are selected for biodiversity and to support pollinators, explain the thermal benefits of the living wall to the building and how this creates energy efficiency (supported by our own detailed research into the Thermal Benefits of living walls) – the discussion points are extensive.
So which of the UK’s hotels have adopted the living wall trend? Famously the Athenaeum on London’s Picadilly sports the famous Patrik Blanc living wall – one of the first installed in London. The Rubens Hotel in Victoria is adorned with one of London’s largest living walls to improve air quality, the Scotscape team were sub-contracted to apply our experience to constructing this wall. The St James Hotel in Central London, The Bedford Hotel in Holborn, Moxhull Hall Hotel in the West Country – the list goes on. These smart hoteliers know that living walls are good news for telling their customers that they care about people and the environment , meaning that they are also likely to care about all aspects of hotel service.
All industries have an obligation to communicate the green message – what better way to do so than a Living Wall?