Specifier Review
digital art

Niio and Cornflake announce partnership to provide seamless access to gallery-level digital art in homes across the UK

Making new media art more accessible than ever, the discovery and display platform,  Niio launches partnership with smart home technology provider, Cornflake.

The partnership combines Niio’s secure discovery and display technologies for new media art – that can be applied on any type of screen or projector device – with Cornflake’s high-quality hardware offering, installation and aftercare support, including white glove service for the London area. Enabling true, seamless access to new digital art throughout the UK.

Bringing technological advancements and creativity together to explore untapped opportunities for visual display. Niio, the world-leading management, distribution and display platform for premium new media art, sets the global standard in incorporating immersive moving image exhibitions into any space. Working with over 1,200 artists and galleries from around the world to offer the largest collection of premium video and new media art. These works can be accessed via Niio’s robust platform to rent, purchase or subscribe to curated art collections.

Realising the fast-growing importance and interest in digital art, Cornflake, an innovative supplier of high-end AV and smart home solutions with an uncompromised knowledge and reputation, is now offering Niio’s platform across all its projects. The partnership means that premium new media art is ideally placed to be incorporated into high-end residential, commercial and public spaces instantly.

“We established Niio to make the world’s finest new media art accessible to a wider audience, and we understand that in order to do this, fundamentally it needs to be simple for customers to implement.” says Rob Anders, Co-Founder and Chief Executive Officer of Niio“By partnering with Cornflake to showcase a changing selection of Niio’s artworks in their  central London showroom  and providing platform integration with the highest level of  service and care means that premium digital art is now easily accessible to the UK audience.” 

Robin Shepard, CEO of Cornflake says, “There is a screen – often black or blank – in virtually every room and space we enter these days and filling them with beautiful artwork from top artists from around the world is now within our grasp.  Digital Art is witnessing an explosion of new artists experimenting with new techniques and creating mind-blowing artworks, the like of which have never been seen before.”

Shepard continues “Cornflake is very excited to be working with Niio to unleash and realise this potential.  Our London showroom, featuring nine screens and a Philips’ purpose-made electronic canvas, has been transformed with a selection of amazing artworks carefully selected to appeal to corporate and residential art collectors alike. Offered on a subscription, rental or one-off purchase basis, Niio’s options to own digital artwork are as infinite as the new format itself.”

Reaching a broad audience around the world with the highest quality digital art, Cornflake has activated a rotating programme of Niio powered new media art exhibitions in their London showroom. Displayed on multiple screens within an apartment setting, the exhibition shows how Niio can empower immersive environments with their concise and intuitive product, both in high-end residential and commercial projects.

For existing Cornflake customers, or if you have a screen that you would like to display digital art on, Cornflake will be able to assist in the implementation of the system in your home or interior project. At the same time, Cornflake is offering Niio’s exclusive body of commissioned work as well as curated exhibitions by leading galleries, curators and collectors as part of their ongoing service package.


Featured image credit: Zeitguised (DE), geist.xyz (2016)

About Cornflake 

With over 30 years’ experience Cornflake is one of Europe’s leading home automation companies. In 2012, in a bid to educate home owners about the latest consumer technology, the company designed and built an iPad-controlled apartment with new technologies invisibly threaded through eight fully-working rooms including a reference-grade Home Cinema.  Dressed as a high-end residential property, the luxurious SmartAPPartment showcases the most covetable home automation technology in a realistic and stylish home environment, including heating, lighting, window treatments, security, HVAC and AV.  The award-winning central London showroom enables discerning clients to road-test digital living and to trial state-of-the-art equipment prior to confident consultative specification for their own homes.  Cornflake is fully CDEDIA accredited and is also a BIID listed supplier. Appointments to the SmartAPPartment are strictly by invitation.
Cornflake, 41 Windmill Street, London, W1T 2JU.  Telephone: +44 (0) 20 7323 4554.