Specifier Review
Unified Water Label

Unified Water Label wins Keele University’s Breaking the Mould Awards 2019

The Unified Water Label (UWL), which is administered by Newcastle-under-Lyme based Bathroom Manufacturers Association has won the Sustainability award, one of eight inaugural Breaking the Mould awards launched by Keele University.

The award was presented to UWL MD Yvonne Orgill on 17 October 2019 at an awards evening hosted by award-winning TV presenter Anita Rani.

Held at the brand new, Smart Innovation Hub the evening featured energetic performances from Spark! and the Up Men Choir, as well as a recital from Stoke-on-Trent Poet Laureate Stephen Seabridge who delivered a poem that was specially-commissioned for the awards.

The award itself was designed and made by local artist Richard Redwin using waste materials reclaimed from Smart Innovation Hub.

Yvonne Orgill says,

“We are delighted to have won this prestigious award, which was sponsored by Cadent.

“We are proud to be part of this fantastic celebration of local business and are grateful that our innovative partnership with Keele University has enabled us to benefit from their expertise and support.”

The UWL is a voluntary scheme for bathroom brands and products across Europe. The UWL provides a clear and simple system to identify water saving products, which when installed and used correctly, will deliver environmental and cost-saving benefits, without any loss in performance for consumers.


The multi award winning BMA, based at Keele’s Innovation Centre, is the trade association for bathroom manufacturers operating in the UK. It is the principal ‘Voice of the Bathroom Industry’ and acts as a hub for the industry, government, the EU and the consumer on issues that affect the bathroom business.

The BMA represents, through its technical, marketing and management committees, the interests of over 60 major bathroom manufacturing groups and service providers with over 100 well-known brands in the market place. The manufacturing base directly employs well over 10,000 people across 80+ sites around the UK.

For further information about BMA visit www.bathroom-association.org.uk