VitrA has published its third Design Update, this time the focus is water.
Arguably the most important element in bathroom design, VitrA delve into the debate on modern day water consumption, water consciousness and how our relationship with water is changing. With a foreword from Margaret Talbot (Marketing Manager for VitrA UK), the water issue explores views from bathroom specialists, architects and designers exploring past, present and future perspectives on water.
Featured in this issue is a discussion with Jane Withers, leading design consultant, curator, writer and founder of Jane Withers Studio. Water is a recurrent source of inspiration in her projects, including a prototype drinking fountain and Wonderwater café, Withers discusses how we perceive water as an “unwelcome guest” and her recent collaboration with A/D/O, called Where Will the Water Come From? in New York.
Other features include an insightful Q&A with Ferit Erin, (VitrA Bathrooms group general manager) exploring how we need to shift attitudes to perceive water with an ecological view and how VitrA is taking responsibility to ensure it reduces their water footprint. Veronica Simpson asks architects on how water sustainable practices are emerging in new structural design and John Jervis presents a study into the origins of the modern bathroom and how it will continue to be influenced by historic bathroom customs.
The cover pictures CJ Lim’s visionary project: Twenty Thousand Fish Above the Sea and is paired with a spread in VitrA’s Design Update exploring his project and an analysis of the challenges that rising sea levels pose to architects, engineers and planners.
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.
In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).