Specifier Review

VitrA Identifies Seven Bathroom Trends for 2020

Spring is just around the corner, so it’s prime time to focus on home improvements and with the bathroom being on the hit list for many VitrA has identified seven emerging trends for the roaring ’20s.

Margaret Talbot, marketing manager for VitrA, explains,

“Making a trip to the bathroom must be an experience, whether that’s simply washing hands or having a long soak in the bath. Sustainability is moving up the hit list for consumers with wellness, luxury, designer trends remaining key for those looking to add tangible life enhancements and value to their homes.”


VitrA Plural
VitrA Plural Large countertop, 160cm, in American Walnut £3895 and Plural rotating mirror in American walnut £1177.

Wellness is a concept thoroughly embraced by consumers who enjoy taking on the role of the interior designer.

The bathroom is a perfect space to promote wellbeing and health.

Inspired by organic shapes and warm colour palettes, the wellness trend encourages reflectiveness, peace and socialisation.

VitrA’s Plural collection, designed by Terri Pecora, makes the bathroom the heart of the home; based on creating warmth and domesticity, ideal for promoting wellness.

Choosing a double basin over a single basin unit encourages the bathroom to become a social space where loved ones can spend more time together.


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VitrA Suit L Basin mixer in Copper £148.

Homeowners are increasingly aware of their carbon footprint and becoming more environmentally conscious.

Investing in sustainable bathroom ware is a great way to start making the home greener and conserve water.

Sustainability is an integral part of VitrA’s design process, with all products made in line with their Blue Life Pledge.

VitrA’s innovative water-saving features, such as adjustable cartridges, limit the heat and flow from the tap and are available in a range of brassware styles and colours, for a sustainable, stylish bathroom.


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Origin tall basin mixer in Chrome £253 with Plural high square countertop bowl in Matt Taupe £431.

With studies proving that nature reduces stress levels and boosts mood, indoor plants are returning to popularity, and a bathroom can be the perfect place to nurture all kinds of ferns, succulents, tropical and citrus plants.

By introducing biophilic influences into the bathroom, such as wooden surfaces, natural shapes and moisture, heat and steam friendly plants, it’s easy to transform a bathroom into a tranquil space.

With no restrictions on colour palette, biophilic design is easy to personalise and creates an ultra-modern aesthetic when paired with black or grey bathroom ware.


Everyone loves a hotel or spa bathroom.  Creating that look at home remains a key influence for today’s bathroom consumers.

Designing a beautiful spa-like bathroom is a way to keep self-care as a top priority.  Luxury fittings like rainfall showerheads, mood lighting and soft colour palettes can quickly transform a bathroom into a serene space that instantly relaxes.


VitrA Smart Panel flush plate £585
VitrA Smart Panel flush plate £585

As the digital home continues to evolve with more and more smart home systems, introducing technology into the bathroom can increase hygiene and efficiency.

The VitrA Smart Panel’s sleek, glossy black design combines style with intelligence that does more than just flush.

With the ability to sync to the user’s mobile (through the V-Care app), households can flush their WCs remotely and receive usage data which helps identify excessive water use.

With settings such as a periodic flush that regularly washes out the bowl, its futuristic design is a must for all modern bathroom design. The flush plate is compatible with VitrA concealed cisterns.

Designer Luxury

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VitrA Water Jewels bath £9200, and Uno Floor mounted bath mixer with hand shower in gold £895.

A designer name on homeware and art is always a talking point – and a trend adopted by boutique hotels and trendy Airbnb’s when creating beautiful insta-ready bathrooms.

Statement art, dark colour palettes, standout brassware and soft furnishings are a must for this trend with a free-standing bath being a key feature.

Exclusively designed by Matteo Thun and Partners, the Water Jewels bathtub is a stylish take on the classic free-standing design.

Contemporary in its structure, the single matt black panel curves around the bath exuding modernity, while its roll-top design retains a traditional feel.

Matched with statement gold brassware, time in the bathroom becomes an experience rather than a necessity.

Country Chic

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VitrA Valarte washbasin unit, 100cm, 1 drawer, in Matt Ivory £1,077 with VitrA Uno basin mixer in Chrome £191.

Country chic has made a timely return in the early 2020s – timeless; the trend is an excellent investment for both modern and traditional homes.

Country chic is all about vanity units, panelling and classic design; VitrA’s Valarte collection delivers character based on the popular shaker design with a modern twist.

Available in Matt Ivory, Matt Grey and Matt White, it’s easy to personalise with bright brassware, traditional bathroom tiles or a monochrome palette for a more contemporary feel.


VitrA Background

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.

In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.

VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).