Specifier Review
VitrA Equal Collection by Claudio Bellini

VitrA wins two 2020 iF awards

VitrA has won two iF Design awards for their Equal bathroom collection and CementMix, VitrA’s new tile range.

The iF award is a globally recognised symbol of design excellence, with both collections being awarded for aesthetic quality, and user-focused, efficient design.

The Equal collection, designed in collaboration with celebrated designer Claudio Bellini, explores the blend between modern architecture and natural forms, utilising monochrome tones which infuse the bathroom with tranquillity. The bathroom series previously won a Good Design award in 2019.

VitrA CementMix Tile Range
CementMix featuring Light Greige

Inspired by the minimalist trend, the CementMix tile range softens the harsh, industrial look of cement and through neutral colour tones and textures, creating a calm and warm aesthetic suited for indoor and outdoor design.

Aided by modern geometric speckles, natural stone and marble chips, the range echoes the Terrazzo tile design with a contemporary twist.

VitrA’s CementMix tile range was also called a “trendsetter” by WGSN, an authority on global trends, in its report for Cersaie 2019.

Established in 1953, the iF Design awards received 7,289 submissions this year from 56 countries. Submissions are evaluated by an international panel of 78 including design and architecture experts. The award ceremony will be held in Berlin in May this year.

VitrA products have previously received numerous prestigious international awards, among them EDIDA, Design Innovation, Design Plus, Good Design, Iconic Awards, Interior Innovation, PlusX, Red Dot and Wallpaper awards.


VitrA Background

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.

In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.

VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).