‘Building a Better Future’ will explore how the green buildings movement can play an instrumental role in tackling climate change.
London, March 2020 –
The World Green Building Council is pleased to announce a partnership with BBC StoryWorks to deliver a landmark film series.
Buildings have a profound effect on the quality of people’s lives. The aim of this series is to explore ways in which we can design, construct and operate buildings differently to improve our health, and the health of our planet. The series will seek to show the path to a built environment fit for the future.
39% of global energy-related carbon emissions are coming from buildings and construction, and we spend over 90% of our time in in those buildings.
The series will bring to screen building projects from across the globe, charting the innovative ways in which organisations are turning rhetoric into action when it comes to healthy and sustainable buildings. The project aims to galvanise the sector to work collaboratively, aligning stakeholders, and creating the right incentives and support for change.
Cristina Gamboa, CEO, World Green Building Council, said:
“The WorldGBC is proud to work in partnership with BBC Storyworks to communicate our shared vision for a green and sustainable built environment to a wide global audience. We look forward to sharing this opportunity with our diverse network of members and partners to ensure we convey the opportunities and challenges from the building and construction industry, and its integral role in securing worldwide zero carbon targets and sustainable development goals.”
Simon Shelley, Global Director of Partnerships at BBC Global News said:
“We’re excited to embark on the production of a powerful series that will show what buildings are really made of, and why the way in which we use and re-use buildings has such an impact on the environment and the health of society.”
The series will launch in Autumn 2020 as part of multi-channel campaign including BBC.com audiences across the globe and social amplification to targeted groups. A wide network of professionals, developers, investors and contractors will also be targeted to garner greater exposure whilst also ensuring there is measurable change in the comprehension of green building. BBC StoryWorks will be using proprietary neuroscience techniques, along with other traditional measurement tools to ensure this series has a significant impact for the sector.
The World Green Building Council will kick off the work with BBC StoryWorks, the commercial creative arm of BBC Global News, by bringing to screen work being carried out across the continent in selected stories. The World Green Building Council network will be approached with specific information on how to become involved in the project.
For more information, please contact:
Head of Better Places for People and Strategic Planning Lead, World Green Building Council
Partner Manager, Programme Partnerships, BBC StoryWorks
About the World Green Building Council:
The World Green Building Council (WorldGBC) is a global network leading the transformation of the built environment to make it healthier and sustainable. Collectively, with our Green Building Councils (GBCs) in around 70 countries, we drive action to deliver on the ambition of the Paris Agreement and UN Global Goals for Sustainable Development. Through a systems
change approach, working across sectors, we are aiming to transform the building and construction industry towards a net zero carbon and sustainable built environment. We are committed to green buildings for everyone, everywhere to build a better future.
About the BBC:
The BBC is now reaching a record weekly audience of 465 million people around the world. BBC Global News operates the BBC’s commercially-funded 24-hour international news platforms: BBC World News, which has 99 million viewers per week, and BBC.com, which counts 116 million unique browsers per month.
BBC StoryWorks brings together the qualities of a creative studio with the agility and efficiency of a newsroom, drawing on the BBC’s own editorial and prduction values, with teams in seven cities including London, New York and Singapore.