Specifier Review
VitrA Bathroom - Hygienic bathroom design

Consistent Supply Secures Sales Success for VitrA Customers

VitrA bathroom, Oxfordshire, is weathering the COVID-19 crisis by focussing its efforts on ensuring there is product availability for its distribution partners and retailers.

VitrA owns and operates the factories that produce the comprehensive bathroom collections the company supplies to retail and commercial customers. VitrA has continued to operate its factories at almost full capacity during the pandemic. In the UK, the 2019 investment in additional warehousing has proved invaluable, helping to hold stock for distributors as they tackled their own COVID related issues.

Levent Giray, managing director for the UK and Ireland, points out. “We work with well-resourced distribution partners and have been able to keep them supplied or hold stock on their behalf because we own and operate the factories and control production for brassware, ceramic ware, furniture and tiles. Fortunately, we are not reliant on importing from third parties or using multiple countries to supply products. The continuance of supply has allowed us to maintain our levels of service during what have been very challenging months.

In addition to the continuance of supply, VitrA has also pushed forward with plans for its new showroom in London, due for launch at the end of the year. The company’s advertising campaigns have been sustained, to help build demand for its retailers, alongside significant investment in a suite of glossy brochures for both consumers and retailers.

Levent Giray continues “We certainly see the benefits of consistency and positivity. Retailers are reviewing relationships with their suppliers based on service levels during this time. All our staff have adapted well to the new ways of working. I want to pay tribute to the team at VitrA who have certainly gone the extra mile this year to support our customers.”

VitrA Background

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.

In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey.

From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.

VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).

http://www.vitra.co.uk/