VitrA Bathrooms is taking part in this year’s ISH Digital exhibition, exhibiting several of their designer collaboration ranges as well as two new ranges due to be launched in the UK later this year – ArchiPlan and Root.
ArchiPlan offers compact design solutions for small spaces in domestic and commercial bathroom settings.
VitrA’s tap, shower and accessory range Origin is also displayed in matt black, copper, chrome and brushed nickel.
VitrA has also used ISH to formally launch VitrA NExT – the design journey for the next experience. VitrA NExT seeks to design the next bathroom experience by continually evaluating familiar experiences from different perspectives and envisioning what’s beyond the horizon.
As part of this, VitrA has created a stunning exhibition space at its Innovation Centre in Bozuyuk, just outside of Istanbul, Turkey and turned this into a 360 virtual exhibition, available on the NExT platform. Having a permanent exhibition space means VitrA can constantly update displays, and by using the NExT digital platform, customers and partners can digitally interact with the products at any time, not just during the ISH exhibition.
Visit VitrA At ISH here: https://my.matterport.com/
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.
In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey.
From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).