Turning bathrooms into a social hub is the design philosophy behind Plural – the distinctive collection of mid-century inspired furniture, designer basins, along with a complementing WC.
In addition to White, Matt White, Matt Taupe, Matt Mink, and Matt Black, the monoblock basins, vanity basins, and bowls are now available in Matt Clay Beige, Matt Moss Green and Matt Terra Rossa.
Conceived by Milan-based American designer Terri Pecora, in collaboration with Design Studio VitrA, VitrA’s Plural collection is inspired by the heritage of communal bathing spaces and rituals.
Plural introduces the bathroom as a space for shared intimacy where people meet and reconnect with themselves, close friends and family.
Terri Pecora explains the concept: Plural consists of a group of elements meant to be used together or separately and almost be in any home area.
The colour palette and texture featured in the collection are not normally associated with a bathroom environment.
Plural is very furniture orientated and aims at making the bathroom a versatile living space where one can spend time at their leisure.
Plural’s design highlights include three innovative and technologically advanced waste solutions that conceal the untidy look of pipes, enabling washbasins to be fitted in any part of the room.
Plural washbasins can be positioned away from the wall, even in the centre of the room, allowing for complete design freedom. The wall-hung vertical mirror swings from side to side, allowing different people to use it. The striking Plural basins and vanity basins can be used without Plural furniture to create standout pieces.
Margaret Talbot, UK and European regional marketing manager for VitrA, explains, “Plural offers something unique in the market, in that it encourages people to see the bathroom as a social space. The new colours and finishes complement the furniture in the range beautifully. The updated Plural offer unlocks some fabulous design possibilities.”
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer.
In recent years VitrA has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey.
From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).