Oxfordshire based VitrA Bathrooms has published a new library of award-winning stylish print brochures.
For both their Bathroom Collection and their Designer Collection, the company has produced one brochure with the end-user, the bathroom-purchaser in mind, and another brochure which acts as a complete technical guide for retailers and specifiers.
Each brochure offers an easy, instinctive journey through the best bathroom product design with the consumer brochure being peppered with style and design recommendations, sizes, prices, and suggestions for complementing ideas and products.
The brochures share stunning lifestyle imagery of VitrA’s in-house designs as well as collaborations with international designers. Available in print and online, the design of VitrA’s brochures has been recognised with an award for Best Catalogue Creative & Print Production Partnership – awarded by the Direct Commerce Association to VitrA Bathrooms and its creative agency commissioned for the project Mark-Making*
Margaret Talbot, marketing manager for VitrA in the UK and Europe, explains, “These brochures are a step change in bathroom marketing tools, each is a detailed and inspirational bathroom guide for consumers, designers and importantly our retailers. This suite, complemented by online formats along with a range of videos, aims to provide maximum support for anyone interested in bathrooms for themselves or their customer.”
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which has expanded into international markets in recent years. Over 70 per cent of VitrA’s total output is now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products, including over 5.6 million pieces of sanitaryware a year and complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). VitrA has opened a flagship showroom in Clerkenwell, London – VitrA London, a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.