International Bathroom brand VitrA has launched Root, a striking and wide-ranging bathroom brassware range.
Created by Design Studio VitrA, Root is a comprehensive collection of brassware with over 130 skus including basin, shower, and bath mixers, all in four different finishes.
The range offers two design choices – Root Round and Root Square. Root Round has smooth, rounded curves for a softer look, while Root Square has defined geometric edges for a bolder look.
Every product within the range is available in chrome, gold, copper, and brushed nickel, which means all elements of the bathroom can be co-ordinated for maximum impact. The hardwearing colour is applied using an advanced VitrA process that gives a resilient and beautiful finish.
The range is enormously versatile, with basin mixers available as deck-mounted or built-in, and in a range of sizes including compact, standard, and tall. The range also includes several bath and shower mixer options, including deck-mounted and floor-standing bath mixers and a range of built-in shower mixers, diverters, and spouts – complemented by wastes and bottle-traps as required.
The bath and shower mixers in the range are compatible with VitrA’s V-Box concealed thermostatic valve.
Root brassware features an exclusively designed flow regulator and the collection’s Unified Water Label certified mixers reduce water usage by 60% even in the lowest consumption category (5 litres/minute water flow).
The basin mixer cartridge with heat regulator and flow rate control provides extra savings in both energy and water consumption. Being able to control the amount of water and energy used helps to conserve natural resources and reduce heating bills.
“We believe that Root brassware will be a great success in the UK market, says Margaret Talbot, VitrA Marketing Manager for UK and Europe. “The Root range is elegant and stylish, and the sheer breadth affords retailers maximum design potential. The Root collection will be joined by new bathroom furniture later in the year – a range like the brassware that will be comprehensive, striking, and hardwearing.”
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which has expanded into international markets in recent years. Over 70 per cent of VitrA’s total output is now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products, including over 5.6 million pieces of sanitaryware a year and complementary bathroom furniture, brassware, and accessories ranges distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). VitrA has opened a flagship showroom in Clerkenwell, London – VitrA London, a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.