The iF Awards are one of the most prestigious in the world of product design. VitrA Bathrooms has been awarded a Gold iF Design Award in the 2022 competition for Liquid, a unique collaboration between designer Tom Dixon and VitrA’s inhouse design team.
Liquid brings the Tom Dixon philosophy of expressive minimalism to the bathroom. The collection features technically difficult to manufacture ceramic pieces with soft and rounded forms. Contrast and definition are delivered via a supporting cast of taps, and showering solutions, available in chrome and gloss black, and iconic accessories. This is a completely integrated collection complete with harmonious furniture and a range of wall tiles.
In their statement the iF Gold Award judges commented “We love the richness of this series expressed in its organic geometry, bold lines, and haptic softness. Liquid invites the user to touch and experience it with body and soul. It conveys a sense of optimism and creates an atmosphere of generosity. The design language of the series is simple, sensual, and marvellously consistent.”
Margaret Talbot, marketing manager for VitrA Bathrooms in the UK and Europe, “The iF Design Awards mean a great deal to us as a business. It is a global symbol of excellent design, well recognised by our architect and specifier customers and increasingly so by consumers too.”
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey.
From twelve production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over seventy-five countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).
In 2021 VitrA opened its flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.