VitrA At the Installer Show 2023

VitrA At the Installer Show 2023

VitrA Bathrooms has announced its debut at this year’s Installer Show with a striking and entertaining stand and supporting the Bathroom Manufacturers Association (BMA) theatre.

VitrA Bathrooms UK is one of the fastest-growing bathroom brands in the UK.  The company has unveiled its plans to be at The Installer Show, NEC Birmingham, at the end of the month with a stand jam-packed with industry experts, product innovation and fun!

Senior Channel Marketing Executive Lucy Holland Explains,

“We are excited to be exhibiting at the UK’s largest event for professionals in heat, water, air, and energy technology. We have created an exhibition area that showcases our comprehensive range of feature-rich and cost-efficient behind-the-wall solutions, including our new frames and concealed cisterns – all in an informative and engaging way.”

Bathroom installers visiting the stand will not only get hands-on with the new VitrA frames and concealed cisterns, which are arguably one of the easiest to install on the market but can also learn more about VitrA’s award-winning V-Care Smart shower toilets as well as VitrA Aquacare WCs that provides toileting with the convenience of a built-in bidet. Additional product highlights include the Vitrus frame, which provides the perfect retrofit solution for wall-hanging WCs, and the striking Origin brassware collection.

Complementing the product launches, VitrA has included a basketball court on the stand, with a toilet seat basketball hoop!    Anyone shooting three hoops can try and crack a safe containing a pizza oven from Ooni – the Fyra 12, with basketballs on offer whether the safe is cracked or not!

Plumbing influencer James Lawrence, the lead reviewer and advice guru from Plumberparts, is on the stand on Tuesday and Wednesday. At the show, he will participate in VitrA’s industry survey, where every participant will receive an extra mini gift.

Lucy concludes,

“No matter the market our visitors operate in, we have a solution for all things bathroom, designed beautifully, tested thoroughly, and certified appropriately.  We look forward to a busy fun-packed few days.”

About VitrA

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which has expanded into international markets in recent years. Over 70 per cent of VitrA’s total output is now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products, including over 5.6 million pieces of sanitaryware a year and complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).  VitrA has opened a flagship showroom in Clerkenwell, London – VitrA London, a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.